華閱文章網*Play優化ASO有哪些操作
Google Play ASO優化分為兩部分，on-metadata(100%受開發者控制的元素)和off-metadata（不能完全受開發者控制的元素），其各自內容如下：
on-metadata：相關因素有Title、Short description、Long description、Icon、Screenshots & Video、崩潰率。另外，需要特別注意的是，Google Play搜索的關鍵詞權重排序為：Title > Short description > Long description。
● Title:APP名稱，50個字符以內，Title中的字詞被覆蓋到的可能性幾乎是100%，并且排名也不會差，通過研究排名前15的應用發現，title中包含相關關鍵詞的應用的排名是要明顯高于其他應用的。因此，Title中一定要包含關鍵詞。
● Short Description:APP的短描述，80個字符以內，用一兩句話來描述APP以及它的主要功能。短描述對 ASO 的影響能占到前5名，對搜索排名和轉化率都有比較大的影響，而且Google play短描述最多限制 80 個字符，所以能做的優化空間也比標題要大些。需要注意的是要同時考慮表達語意和關鍵字覆蓋，一個影響轉化率，一個影響搜索排名。而在關鍵次覆蓋方面，對于新應用程序，選擇熱門關鍵詞，并希望做到靠前的位置，這相當具有挑戰性。因此，關鍵詞優化的最佳策略是選擇合適的關鍵詞。剛開始，最適合使用中長尾關鍵詞，因為它是更為具體的搜索關鍵詞組合。這類關鍵詞一般轉換率較高，并且用戶在搜索查詢過程中70%為長尾詞，用戶會使用特定搜索，因為這類搜索更加準確。但是，長尾關鍵詞有一個弊病，流量少競爭少，所以應該盡量多地選擇長尾關鍵詞的不同組合，并覆蓋與應用程序相關的大量搜索查詢區域。這樣，可以提升關鍵詞覆蓋率和最大化移動應用搜索能見度。
● Long Description:App的長描述，4000個字符以內，對APP的功能的進行非常清晰且具有吸引力的描述，其填寫技巧與短描述基本相同。在Google Play上，重復重要的關鍵詞是關鍵，Google Play會通過抓取描述來覆蓋關鍵詞，因App長描述能夠填寫的字符較多，所以最好的做法是重復任何重要關鍵詞五次。
● Icon：圖標是APP與用戶的第一次互動，所以要確保它能夠很好的傳達你的品牌。
● Screenshots & Video：在上傳截圖的時候，不要就真的只是“截圖”，而應該是這些圖片具有可推銷性，因此可以在這些圖片里包含文本和其他圖形，以有趣直觀的方式向用戶呈現APP。
● APP崩潰率：在2018年的Google大會上，Google稱60%的一星評論是因為APP的崩潰、bug及響應速度，因此Google會調整算法，優先考慮APP質量，提高崩潰率的權重。另外，Google將崩潰率低于1%的應用化為低崩潰率應用，高于5%的化為為高崩潰率應用。因此，APP需要提升自身產品的質量。
off-metadata：包括安裝量，評分，評論等。這部分我們無法直接控制，但仍可以做一些事情，來確保ASO可以達到更優的效果。
評分：評分非常影響APP排名，另外，用戶即使通過搜索進入APP頁面，如果評分很低，那么下載轉化率也不會高。因此一定要聯系一分用戶修改評分。
評論：和評分一樣，很多用戶在下載APP前會去看用戶評論，如果評論不好，當然也會影響下載轉化率。
* Play 有哪些冷門但逆天的 app
、競品關鍵字析 深入ASO細節問題前首先要研究競爭力手現潛關鍵字許工具幫助找些關鍵字 影響應用程序搜索結許屬性平臺異App Store明確關鍵字字段發員選擇關鍵詞由于iOS6始App Store布局進行改變發者看搜索查詢結前十位App Store關鍵字允許100字符何使用高效關鍵字顯非關鍵 谷歌則使用關鍵字字段谷歌顯示根據設備搜索結安卓用戶看自應用程序商店查詢詳細結 二、使用描述性標題 iOS平臺兩種同應用程序標題別標題與iTunes Connect顯示標題（注包括副標題）標題用戶手機現名稱標題應該11-14字符ASO沒影響iTunes Connect應用程序名稱現App Store255字符限制 應用程序排名較高關鍵字放置標題欄標題未充利用元素ASO競爭激烈賭場類別應用程序商店查詢賭場前五結： 排名前5查詢賭場應用程序商店 三、應用標題短及優化 所述應用程序都標題至少六單詞既40100字符都使用許相同賭場相關關鍵字直接稱號些營銷員認銜利于品牌推廣或者公司商標露 Google Play應用程序標題限制30字符內相同兩平臺頻繁更改標題傷害應用程序關鍵字排名 四、Google Play重復重要關鍵詞關鍵 重要事情說三遍重復件事Google Play沒關鍵字領域谷歌抓取描述收集關鍵詞做重復任何重要關鍵詞五 五、截圖比語言更引入勝 引注目圖標截圖抓取用戶關注必少每APP都寶貴幾秒鐘自我展示截屏顯示用戶界面展示游戲獨特性及豐富彩游戲內容 截圖應該第第二位置除截圖蘋谷歌允許發者傳簡短視頻創建游戲預告片展示給用戶約二十三十秒使游戲更具沖擊力 六、本化 您傳應用程序家應用市場本化唯合乎邏輯用戶載款APP使用本土語言使用戶載更頻繁蘋谷歌已經何使譯文更容易引導考慮添加更新截圖及提供每種語言實現效本化支持 重要設定目標期望漸進程要期待第二現移游戲排行榜頂部旦已經實現ASO載量增加用戶更加容易發現款游戲排名高于競爭手確保整程繼續循序漸進跟蹤關鍵字 總結： 手游點事總結起優化幾面要注意：使用關鍵詞研究工具解何目前排名關鍵字看看競爭手針添加哪些重要關鍵詞另外本化工作忽視。
3.用英語介紹google
Google Inc. (NASDAQ: GOOG, FWB: GGQ1) is a multinational public cloud computing and Internet search technologies corporation. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program. The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys", while the two were attending Stanford University as Ph.D. candidates. It was first incorporated as a privately held company on September 4, 1998, with its initial public offering to follow on August 19, 2004. The company's stated mission from the outset was "to organize the world's information and make it universally accessible and useful", and the company's unofficial slogan – coined by Google engineer Paul Buchheit – is Don't be evil. In 2006, the company moved to their current headquarters in Mountain View, California. Google runs over one million servers in data centers around the world, and processes over one billion search requests and twenty petabytes of user-generated data every day. Google's rapid growth since its incorporation has triggered a chain of products, acquisitions and partnerships beyond the company's core search engine. The company offers online productivity software, such as its Gmail e-mail software, and social networking tools, including Orkut and, more recently, Google Buzz. Google's products extend to the desktop as well, with applications such as the web browser Google Chrome, the Picasa photo organization and editing software, and the Google Talk instant messaging application. More notably, Google leads the development of the Android mobile phone operating system, used on a number of HTC phones such as the Nexus One and Droid Eris. Because of its popularity and numerous products, Alexa lists Google as the Internet's most visited website. Google is also Fortune Magazine's fourth best place to work, and BrandZ's most powerful brand in the world. However, the company has also faced criticism over issues relating to the privacy of personal information, copyright, and censorship. 希望幫到你啦~。
4.有哪些操作簡單的ASO方法優化Google Play上的app
一、競品關鍵字分析
在深入ASO的細節問題之前，首先要研究你的競爭力對手現有的和潛在的關鍵字，有許多工具可以幫助找到這些關鍵字。
影響應用程序的搜索結果有許多屬性，因平臺而異。在App Store中，有明確的關鍵字字段，開發人員選擇他們的關鍵詞。由于iOS6開始，App Store的布局進行改變，開發者可以看到搜索查詢結果的前十位。而App Store的關鍵字只允許100個字符。因此如何使用高效的關鍵字就顯得非常關鍵的。
而谷歌則不使用關鍵字字段。谷歌顯示根據設備上的搜索結果，安卓用戶可以看到自己的應用程序商店查詢的詳細結果。
二、使用描述性標題
在iOS平臺上，有兩種不同的應用程序的標題，分別是標題與在iTunes Connect上顯示的標題（注包括副標題）。標題是用戶手機上出現的名稱。這個標題應該是11-14個字符長，對ASO沒有影響。在iTunes Connect的應用程序名稱是出現在App Store和有255個字符限制。
應用程序的排名較高的關鍵字放置在標題欄。標題是最未被充分利用的元素ASO。以競爭激烈的賭場類別。以下是在應用程序商店的查詢“賭場”的前五個結果：
排名前5的查詢“賭場”的應用程序商店
三、應用標題的長短及優化
所有上述應用程序都在標題至少六個單詞既從40到100個字符。它們都使用許多相同的賭場相關的關鍵字直接的稱號。有些營銷人員認為，過長的頭銜不利于品牌推廣或者是公司商標的露出。
Google Play上的應用程序標題被限制在30個字符以內。而相同的是，在這兩個平臺上，頻繁更改標題會傷害一個應用程序的關鍵字排名。
四、在Google Play上，重復重要的關鍵詞是關鍵
重要的事情說三遍。多次重復也是件好事。在Google Play上沒有關鍵字領域，谷歌抓取描述收集關鍵詞。最好的做法是重復任何重要關鍵詞五次。
五、截圖比語言更引人入勝
一個引人注目的圖標和截圖在抓取用戶關注上是必不可少的。每個APP都有一個寶貴的幾秒鐘自我展示。截屏可以顯示用戶界面，展示游戲的獨特性以及豐富多彩的游戲內容。
最好截圖應該在第一和第二位置。除了截圖，蘋果和谷歌還允許開發者上傳一個簡短的視頻。創建一個游戲預告片展示給用戶。大約二十到三十秒，使得你的游戲更具沖擊力。
六、本地化
如果您上傳應用程序到多個國家的應用市場，本地化是唯一合乎邏輯的用戶會下載一款APP。使用本土語言，可以使用戶下載得更頻繁。蘋果和谷歌已經就如何使譯文更容易引導。考慮添加更新的截圖，以及提供每種語言，以實現最有效的本地化支持。
重要的是設定目標和期望是一個漸進的過程。不要期待第二天就出現在移動游戲排行榜的頂部。一旦你已經實現了ASO，下載量會增加，用戶會更加容易發現這款游戲。排名將高于你的競爭對手。確保在整個過程中繼續循序漸進跟蹤關鍵字。
總結：
手游那點事總結起來以下優化幾方面要注意：使用關鍵詞研究工具，了解如何目前排名的關鍵字，看看你的競爭對手正在針對添加哪些最重要的關鍵詞。另外本地化的工作不可忽視。
5.用英語介紹google
IntroductionGoogle is a Web search engine owned by Google, Inc., and is the most used search engine on the Web, related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same * receives several hundred million queries each day through its various services. Google search was originally developed by Larry Page and Sergey Brin in 1997. The Google headquarters, the Googleplex, is located in Mountain View, California. As of 30 September 2008 the company has 20,123 full-time *y of GoogleGoogle began in January 1996, as a research project by Larry Page, who was soon joined by Sergey Brin, two Ph.D. students at Stanford University in California. They hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a * search engine was originally nicknamed "BackRub" because the system checked backlinks to estimate the importance of a site. A small search engine called Rankdex was already exploring a similar *ced that the pages with the most links to them from other highly relevant web pages must be the most relevant pages associated with the search, Page and Brin tested their thesis as part of their studies, and laid the foundation for their search engine. Originally, the search engine used the Stanford University website with the domain *. The domain * was registered on 15 September 1997, and the company was incorporated as Google Inc. on 4 September 1998 at a friend's garage in Menlo Park, California. The total initial investment raised for the new company amounted to almost US$1.1 million, including a US$100,000 check by Andy Bechtolsheim, one of the founders of Sun * March 1999, the company moved into offices in Palo Alto, home to several other noted Silicon Valley technology startups. After quickly outgrowing two other sites, the company leased a complex of buildings in Mountain View at 1600 Amphitheatre Parkway from Silicon Graphics (SGI) in * company has remained at this location ever since, and the complex has since come to be known as the Googleplex (a play on the word googolplex). In 2006, Google bought the property from SGI for US$319 * Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design and useful results. In 2000, Google began selling advertisements associated with search * ads were text-based to maintain an uncluttered page design and to maximize page loading speed. Keywords were sold based on a combination of price bid and clickthroughs, with bidding starting at US$.05 per * model of selling keyword advertising was pioneered by * (later renamed Overture Services, before being acquired by Yahoo! and rebranded as Yahoo! Search Marketing). * was an Idealab spin off created by Bill Gross, and was the first company to successfully provide a pay-for-placement search service. Overture Services later sued Google over alleged infringements of Overture's pay-per-click and bidding patents by Google's AdWords service. The case was settled out of court, with Google agreeing to issue shares of common stock to Yahoo! in exchange for a perpetual license.. Thus, while many of its dot-com rivals failed in the new Internet marketplace, Google quietly rose in stature while generating * name "Google" originated from a common misspelling of the word "googol",which refers to 10100, the number represented by a 1 followed by one hundred zeros. Having found its way increasingly into everyday language, the verb "google", was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006, meaning "to use the Google search engine to obtain information on the Internet."A patent describing part of the Google ranking mechanism (PageRank) was granted on 4 September 2001. The patent was officially assigned to Stanford University and lists Lawrence Page as the inventor.。
6.如何在GooglePlay上面發布應用
:
1、第提交：
(1)、應用程序APK文件
(2)、應用簡短描述10字或者20字內
(3)、應用關鍵字空格或者逗號隔市場限制數
(4)、應用介紹市場要于200字
(5)、應用icon市場需要單獨傳icon圖標google play需要傳512*512高清icon提前準備
(6)、應用截圖準備5張般市場要求3-5張
(7)、官網站肯定問題博客
(8)、宣傳圖選別市場選項google play尺寸要求800*480,1024*500飛流要求224*108尺寸
(9)、類別拉選擇接近各市場類都致
2.第二更新升級：
(1)、新APK文件
(2)、新截圖些市場用舊截圖
(3)、新宣傳圖選
(4)、更新志必選發布前要整理[增加][修復]哪些功能問題
* Play 的審核制度是怎樣的
Google Play應用商店在規模上早已超越蘋果App Store，但最為人詬病的就是應用質量相對不足，濫竽充數的不在少數，不過最近，Google也逐漸加強了這方面的管理。
Google Play最近又加強了對Android應用的上線審核機制，加入了人工審核環節。
如果應用在人工審核環節沒有通過，將會被打回，不過在24小時之內，開發者/開發商仍有機會進行修改并再次上傳，請求審核。
另外，Google還在后臺增加了應用分層制度，針對應用的屬性要求開發者重新確認，以適應不同國家和地區的制度要求，而且必須在5月份之前完成，未完成或者描述作假的將被下架。
據稱，Root相關的功能描述將禁止在Google Play內出現，否則直接下架。
還有就是，Google禁止在應用關鍵字中添加和競爭產品相關的描述。
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